Privacy policy.

Last updated: October 2024

Introduction

Mode Labs Ltd ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website www.modelabs.tech, interact with us, or use our services. It also outlines your rights regarding your personal data.

We are a UK-based company, and this policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following types of personal data:

- Information you provide: When you contact us via our website, fill out forms, or communicate with us, we may collect your name, email address, phone number, company name, job title, and any other details you provide.

- Technical information: We may automatically collect information about your visits to our website, including IP address, browser type, operating system, referral source, and pages viewed.

- Cookies: We use cookies to enhance your experience on our site. Please refer to our Cookie Policy for more details on how we use cookies and how to manage them.

2. How We Use Your Information

We use the information we collect for the following purposes:

- To respond to your inquiries or requests

- To provide our services to you and manage client relationships

- To improve our website and services

- To send you updates, newsletters, or marketing communications (with your consent)

- To comply with legal obligations or enforce our terms and conditions

3. Legal Basis for Processing Your Data

Under the UK GDPR, we must have a lawful basis to process your personal data. We rely on the following legal bases:

- Consent: When you provide us with your contact information, we rely on your consent to communicate with you and send marketing materials.

- Contractual necessity: We may process your personal data to fulfil a contract or to take steps to enter into a contract with you.

- Legitimate interests: We may process data for our legitimate business interests, such as improving our services, but only if those interests do not override your rights.

- Legal obligation: We may process your data to comply with legal or regulatory requirements.

4. How We Share Your Data

We will not sell or rent your personal information to third parties. We may share your data with:

- Service providers: We may share data with third-party vendors who help us operate our website or provide services on our behalf.

- Legal authorities: We may disclose your information if required by law, regulation, or legal process.

5. International Data Transfers

We are based in the UK. If we transfer personal data outside of the UK or the European Economic Area (EEA), we will ensure that appropriate safeguards are in place to protect your data, such as Standard Contractual Clauses or equivalent measures.

6. Data Security

We take the security of your personal data seriously. We have implemented technical and organisational measures to protect your data from unauthorized access, loss, or misuse. However, no system can be completely secure, and we cannot guarantee the security of your data transmitted to our website.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. We will securely delete or anonymise your data when it is no longer needed.

8. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

- Access: You can request access to the personal data we hold about you.

- Correction: You can ask us to correct inaccurate or incomplete data.

- Deletion: You can request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected.

- Restriction: You can ask us to restrict the processing of your data in certain circumstances.

- Objection: You can object to the processing of your data, especially where we rely on legitimate interests as the legal basis.

- Data portability: You can request the transfer of your data to another organisation.

To exercise any of these rights, please contact us at contact@modelabs.tech.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. Please review the privacy policies of these third parties before providing any personal data.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and we encourage you to review it periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Mode Labs Ltd
30 Upper High Street, Thame, Oxfordshire, England, OX9 3EZ
contact@modelabs.tech